How To Argue and Win Every Time.At Home. At Work. In Court. Everywhere. Every Day.
Join us for an immersive learning experience as Thunderhead Ranch goes On the Road. You will have the opportunity to refresh or broaden your understanding of the Gerry Spence Method, or you’ll be introduced to it for the very first time where you will experience how impactful and game-changing it truly is.

Course Overview
A multi-day workshop using the principles and techniques for trial developed by Gerry Spence. Participants in the workshop will be constantly on their feet practicing the techniques with live feedback from others while guided by highly trained and experienced instructors in the method. You will be working on your case and your client’s story to prepare you and your client’s story to “Win Your Case.”
What You'll Learn
- In jury selection, how to tell your client’s story so it feels to the jurors as if you are telling their story;
- How to build a tribe of jurors with you as their leader;
- How to form a real and genuine connection with the jurors so that there is real trust between you;
- How to get the jury to connect with your client’s story and route for them to win;
- How to get the jury to see the defense as the villain;
- How to learn to use story structure like the big Hollywood movie makers;
- How to use storytelling techniques to deliver that story that a jury can feel;
Skills You'll Gain
- Jury selection and the art of inclusion, not exclusion;
- Opening statement that leaves the listener with the feeling that they want to hear more;
- Direct examination that feels more like a demonstration and reenactment;
- Cross-examination that has the opposing witness testify for you;
- Closings that inspire, motivate, and educate jurors on how to change their lives and others.;
By the end of this program, you will be introduced to everything that you will need to be a powerful polarizing force for justice. You will become far more persuasive and real beyond what jury instructions, motions, and case law can be to a case. You will develop your voice in a way that is charismatic, persuasive, and real. You will be able to recreate this ability by way of the techniques so that you will be the most persuasive and credible person in the courtroom each and every time.
Essential Course Details
Discover the key information about Thunderhead Ranch On the Road, including location, fees, and prerequisites for attending. Join GSM to reconnect with Gerry Spence’s methods, learn how they have evolved, or to be introduced to them for the very first time, on your continued path to personal and professional development.
Location
Fees
Prerequisites
Meet the Expert Instructors: Joey Low and John Zelbst
Learn from two of the most respected trial lawyers in the country. With decades of experience, numerous high-profile wins, and a deep commitment to justice, Joey Low and John Zelbst bring unmatched knowledge and courtroom insight to every session. Their passion for teaching and dedication to ethical, impactful advocacy will guide you in mastering the art of trial law.
Joey Low
Senior Instructor and Director of Curriculum

Over 20 years of teaching experience;
Recognized as one of the country's elite jury-selection lawyers;
Multiple high-profile, high-dollar personal injury litigation wins;
Recipient of several national awards for courtroom excellence;
Frequent speaker and legal analyst for media outlets;
Transitioning from military defense to civil plaintiff representation, Joey's expertise in applying Spence's doctrines led to his recognition as one of the country's elite jury-selection lawyers. He is a passionate advocate for above-reproach ethical standards and the representation of plaintiffs in high-profile, high-dollar personal injury litigation, particularly where victims suffer severely disabling injuries, including TBI and PTSD. In 2020, three of his wins were included on California's 2019 Top 100 Verdicts list, and he was included on the Los Angeles Daily Journal's 2020 Top Plaintiff Lawyer list.
Joey has received several national awards for his excellence in the courtroom, including the American Board of Trial Attorneys and Order of the Barristers. He is a recipient of the Lewis F. Powell, Jr. Medallion for Excellence in Trial Advocacy from the American College of Trial Lawyers and is a member of the prestigious Association of Trial Lawyers of America, American Civil Liberties Union, and the National Association of Criminal Defense Lawyers. Joey is often called upon to speak at law lectures around the country and has become a legal analyst and commentator on legal and national media outlets.
John Zelbst
Senior Instructor and Legendary Trial Lawyer

Over 20 years of teaching experience;
Nationally recognized trial lawyer with numerous verdict records;
Numerous awards and recognitions in the legal field;
Active in community service and leadership roles;
Endorsed by Gerry Spence as his lawyer of choice;
Based in Lawton, Oklahoma, John is licensed to practice before various courts, including the Supreme Court of the United States, the Court of Federal Claims, and numerous circuit and district courts. He has been honored with multiple awards and recognitions, including Top Attorney in Oklahoma, Top 100 Trial Lawyers, Best Lawyers in America, and America's Most Honored Lawyers.
As a passionate advocate for justice, John is a member and in good standing with several legal associations. His courtroom presence has been described as bringing "life, thunder, and justice" to the often sterile and lifeless environment of modern courtrooms.
Deeply committed to his community, John serves on various boards and participates in community organizations, such as the Comanche County Memorial Hospital, Oklahoma Cattlemen's Association, and Meers Volunteer Fire Department. He is a distinguished alumnus of Cameron University, where he also played college football.
Gerry Spence has repeatedly honored John Zelbst by publicly stating that if he ever needed a lawyer, John would be his choice. This endorsement speaks volumes about John's expertise, passion, and dedication to the practice of law and the pursuit of justice.
Frequently Asked Questions about On the Road Program
Find answers to common questions about the On the Road Program, covering topics such as program dates, costs, application deadlines, and what to expect during the course.