Home Faculty Joan Ballard


Joan Ballard HeadshotJoan Ballard is a trial attorney practicing both plaintiff’s personal injury and criminal defense. She earned her board certification from the Texas Board of Legal Specialization in Personal Injury Trial Law in 2016, a distinction shared by only 6% of Texas attorneys. But the driving force behind Joan’s work is to connect—with clients, with juries, with judges, and, yes, sometimes even prosecutors and insurance defense counsel. Through roughly 200 hours of psychodramatic training with John Nolte, Katlin Larimer and Mike Traynor, reversing roles is natural and effortless. Joan takes every opportunity to practice her skills with Dallas attorneys, who often bring in Don Clarkson, and work groups in both Dallas and Los Angeles. Joan has put her skills learned from studying the Gerry Spence Method in September of 2012 and discovering the story regional to good use. In roughly forty jury trials, Joan has achieved some remarkable results, including a verdict of over $5.1M for two young men who were electrocuted while moving a flagpole near power lines and a not guilty verdict for continuous aggravated sexual assault of a child under 14, which carries a sentence of 25 years to life, in a conservative county.

Gerry Spence TEDx

Fighting for the People | Gerry Spence | TEDxJacksonHole

Renowned trial lawyer Gerry Spence reflects on justice in a powerful personal retrospective.


“This is a place where you come to be a human. What's amazing aboout Gerry is that he's one of the most famous trial lawyers in America but he doesn't want people to copy his arguments or to copy how he talks or dresses.”

Arnold Reed AttorneyArnold Reed

“When you go to law school they teach you how to be a lawyer but they don't teach you how to care. Here's the best part of GSM. you will leave different. Not a different person, but a different lawyer.”

Christian Morris AttorneyChristian Morris

“The magic and the transformation that takes place here that I find remarkable is that by becoming better human beings we become better lawyers; by digging deep into ourselves we're better able to sense what may be holding our clients back and we can get at the real story.”

Thomas Burns AttorneyThomas Burns


Gerry Spence Method

3-Week Program 2023

Prepare yourself for a 21 day journey that will...
Read More